Digital Sales Planner - Ellen Digital
JOB TITLE: Digital Sales Planner
CREATED/REVISED: November 2017
COMPANY NAME: Ellen Digital Network
LOCATION: New York, NY
SUMMARY OF POSITION
Ellen Digital Network seeks an experienced Digital Sales Planner to help guide its growing, Emmy-award-winning business. The Ellen Digital Network (EDN) harnesses the power of Ellen’s massive audience online and in social media, where she consistently ranks as the top TV personality, and continues to grow at a record-setting pace. Ellen ranks as a top creator of digital content online, with more than 500M total monthly cross-platform views, and reaches 71.1M fans worldwide.
The Digital Sales Planner acts as the primary point person for the planning and activation of all digital media campaigns. This role is responsible for the coordination of all digital advertising campaigns which include the creation of media plans, campaign set-up and tagging needs, trafficking and reporting – all of which assists management and sales teams with client needs, to deliver flawless executions. The Senior Digital Sales Planner works closely with Ad Ops, and collaborates with the Digital Advertising Directors, Digital Account Executives, Brand Content & Partnerships Team, and other internal teams to provide clients with the most efficient and effective experience when partnering with the Ellen Digital Network.
Manage the creation, implementation, execution, tracking, and reporting of digital media campaigns, working with all levels of client and advertising agency decision makers and influencers
Work closely with sales to respond to all RFPs by creating media plans and valuations that meet client objectives
Identify site audience/demographics and ideal media mix for advertiser objectives and leverage resources for a competitive advantage
Coordinates the on-time delivery of client media plans, campaign launches, and reporting documents
Responds to ad hoc requests about inventory, ad products, creative specifications, etc.
Ensure that media plans include accurate pricing, available inventory and utilize approved products
Tracks campaign performance to optimize effectively throughout the flight
Process and manage Insertion Orders utilizing Warner Bros tools and systems (DFP, Operative)
Responsible for updating all digital support materials & assets (ex: viewability checklists, rate card, calendar, FAQs, etc.)
Works with EDN analyst to understand all traffic patterns on the site/apps, in order to create new sales opportunities
Responsible for deep understanding and implementation of revenue across mobile app games/rewarded video
Works to ensure site and apps are tagged properly, certifications are in order and new products are set to launch
Responsible for billing reconciliation at end of month, working closely with Finance to confirm correct invoicing
Maintains a deep understanding of IAB and MRC Guidelines, Standard and Practices, ensuring all delivery of media meets industry expectations
Assists with brainstorming of digital and cross-platform sales products
Build awareness of the Ellen Digital Network
Minimum of 4-years related experience
Bachelor’s Degree preferred
Digital Sales Planning Experience is required as well as a proven track record of working in a fast-paced, ever changing environment. A plus if experience digital planning for broadcast entities.
Show a high degree of self-motivation and work well within an individual and team environment
Must have a strong customer focus that conveys responsiveness and competence
Exceptional communication skills, both written and verbal
Practical knowledge of Microsoft Office products especially Excel, PowerPoint and Keynote
Familiar with social media platforms such as Facebook, Twitter, Instagram, Snapchat & YouTube
Organized, with attention to detail and the ability to multi-task
Desire to learn different aspects of digital advertising and integrations
Willingness to travel when needed
Telepictures productions is an equal opportunity employer.